When hard-to-abate industry from North Adriatic steps together to decarbonize...

...green energy on demand at the price of fossil fuel becomes a reality

The energy transition to mitigate climate change is becoming unaffordable. Green energy relies on intermittent supply, and electrification is a one-size-fits-all approach that the grid cannot handle due to the variability of solar and wind power, combined with increased demand. The result is a transition that is costly and at risk of coming to a standstill.

Join the largest EU alliance of over 170 partners accross the entire hydrogen supply chain and together we can deliver affordable green energy on demand to European industry and households.

Clean Industrial Deal — A Plan for EU Competitiveness and Decarbonization

Launched on 26 February 2025, the Clean Industrial Deal sets out concrete actions to make decarbonization a driver of growth for European industries. It aims to lower energy costs, create high-quality jobs, and establish the right conditions for companies to thrive in a competitive, low-carbon economy.

Investing in shared clean energy infrastructure for energy-intensive industries — such as steel, metals, and chemicals — presents a vital opportunity. These sectors urgently need to decarbonize, transition to clean energy, and address high production costs. Such investments will not only strengthen industrial resilience but also benefit cities and the transport sector, accelerating Europe’s broader clean energy transition.

Industry

Energy-intensive industries such as steel, metals, and chemicals, urgently need to decarbonise by transitioning to clean energy sources. This shift is essential to address rising costs, unfair global competition, and complex regulatory challenges. These sectors also require strong support to deploy new technologies and develop large-scale energy storage infrastructure.

Are you part of the industrial sector and looking for a green, affordable, and reliable clean hydrogen supply by 2029?

Contact us to explore partnership opportunities in ORYX GREEN ADRIATIC BLUE — a pioneering project enabling the flow of clean energy from MENA to the North Adriatic.

City

Today’s cities require resilient infrastructure capable of delivering a secure and reliable power supply, minimizing disruptions, and maintaining essential services during and after extreme weather events. This encompasses buildings, transport systems, energy networks, water and waste management facilities, and other key urban assets. Joint infrastructure development with the industrial sector will enhance regional resilience and contribute to the decarbonization of urban environments.

Are you responsible for city infrastructure or the supply of heating and cooling?

Contact us to explore partnership opportunities in ORYX GREEN ADRIATIC BLUE — a pioneering project enabling the flow of clean energy from MENA to the North Adriatic. Together, we can accelerate the decarbonization of district heating and cooling while strengthening urban energy resilience.

Transport

Rising temperatures are causing droughts, sea-level rise, and increasing threats to low-lying regions, while extreme weather events are leading to severe disruptions. Climate change cannot be halted without decarbonizing the transport sector, which is responsible for about 23% of global energy-related CO₂ emissions. Developing shared clean energy infrastructure for both industry and cities will accelerate the transition to clean and sustainable transport.

Are you responsible for clean transport in your region or city?

Contact us to explore partnership opportunities in ORYX GREEN ADRIATIC BLUE — a pioneering project enabling the flow of clean energy from MENA to the North Adriatic.

Power

Long-term energy storage is essential for the reliable and sustainable integration of renewable energy into the energy system.

Developing shared regional infrastructure between industry and cities will ensure the energy system is prepared for the transition ahead.

Energy demand is becoming increasingly electrified — driven by the rapid adoption of electric vehicles, the electrification of heating and cooling in buildings, and the projected surge in electricity consumption by data centers. This growing demand is largely being met by variable renewable sources, which heightens the need for long-term storage solutions.

When large-scale, seasonal storage systems are developed for shared use by industry, cities, and the wider power network, they become a cornerstone for systemic transformation — enabling a fully sustainable and resilient society.

Contact us to explore partnership opportunities in ORYX GREEN ADRIATIC BLUE — a pioneering project enabling the flow of clean energy from MENA to the North Adriatic.

When industry wants to decarbonize 

it leads to resilient infrastructure.

By 2029 hydrogen will be available at affordable prices.

By 2033 hydrogen will be available at the price of fossil fuels.

How?

Clean energy flow from Mena to European Union.

Ecubes is an integrator across the entire value chain, coordinating partnerships with off-takers, technical collaborators, investors, and both mid-stream and upstream partners. It acts as a “super joint venture,” uniting stakeholders across the entire supply chain.

How did we get here?

June 2019

Industry’s move towards hydrogen, partnership formed

June 2021

Initiative for North Adriatic Hydrogen Ecosystem endorsed by 3 governments (Slovenian, Croatian and Italian (Friuli Venezia Giulia Autonomous Region of Italy)

January 2023

The North Adriatic Hydrogen Valley (NAHV) project is recognised as a flagship project by EU 

The North Adriatic Hydrogen Valley (NAHV) is a Horizon Europe project uniting Slovenia, Croatia, and Italy’s Friuli Venezia Giulia region to create a cross-border hydrogen-based economy that supports the green and digital transitions. By integrating hydrogen production, distribution, and use across  industry, energy, and transport, NAHV aims to serve as a replicable model for future hydrogen valleys across Europe.

March 2024

The North Adriatic Clean Hydrogen Investment Platform (NACHIP)

 The North Adriatic Clean Hydrogen Investment Platform (NACHIP) is an EU supported project designed to accelerate the development of the North Adriatic Hydrogen Ecosystem by investing in renewable hydrogen technologies across manufacturing, urban, and mobility value chains. Through pilot projects, local hydrogen alliances, and an integrated acceleration program, NACHIP aims to scale up innovation, strengthen SME participation, and create a replicable model for hydrogen-driven growth across the EU.

March 2025

The North Adriatic Smart Communities Hydrogen Accelerator (NASCHA).

The North Adriatic Smart Communities Hydrogen Accelerator (NASCHA) is an EU supported project and aims to accelerate the adoption and integration of renewable hydrogen technologies across Croatia, Slovenia, and Italy’s Friuli Venezia Giulia region by building on the foundations of the North Adriatic Hydrogen Valley (NAHV) and NACHIP initiatives. By strengthening regional innovation capacities and fostering cross-border collaboration, NASCHA supports the creation of a unified hydrogen ecosystem that drives the North Adriatic’s role as a leading hub in Europe’s green transition.

Autumn 2025

North Adriatic Clean Energy Alliance (NACEA)  

North Adriatic Clean Energy Alliance (NACEA) seeks to integrate and scale innovative green hydrogen solutions from the North Adriatic Hydrogen Ecosystem into urban and industrial settings while developing replicable business models for other EU regions. Building on previous initiatives like NAHV, NACHIP, NASCHA, and H2Ready, it focuses on accelerating hydrogen technologies, enhancing collaboration, and enabling the broader adoption of renewable hydrogen across Europe.

October 2025

Global Gateway Forum

November 2025

Launch of new initiative Regional Clean Energy Alliance between North Adriatic and Baltic (pledge from Riga) = NAHV 2.0

Other ECUBES initiatives:

  • Hydrogen Ecosystem North Adriatic Conference
    The Hydrogen Ecosystem North Adriatic Conference is a flagship platform dedicated to advancing green hydrogen innovation, collaboration, and investment across Italy (Friuli Venezia Giulia), Slovenia, and Croatia. It connects leaders from industry, research, and government to accelerate the region’s transition toward a sustainable and resilient energy future.

and

  • H2 Student, established in 2018 
    Educational program that builds the competencies of young people on hydrogen. It is an open and free educational competition program developed as a part of the infrastructure project ”ZERO EMISSION MOBILITY CORRIDOR – NORTH ADRIATIC” led by an industry alliance orchestrated by ECUBES and partners.

 

Latest Activities & Projects

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